Tagged: human behaviour

Marketing Lessons Learned From a Pro

By Fred Evans – March 30, 2017

 

A young grain producer and I were recently speaking about marketing and he expressed frustration in his quest to do a good job at pricing his crops.  While he does an excellent job of producing his crops on the 1,000+ acres he farms, he feels out of his league when he ventures into the world of grain marketing at the CME.  I acknowledged his concerns and encouraged him to keep learning as much as he could about marketing, and to practice a degree of patience.

I explained to this producer that achieving a level of comfort and success with marketing often takes years.