Tagged: marketing

Two critical pieces of market advice for young farmers

Surprisingly simple ways to set yourself up for long-term marketing success
by John DePutter, February 25, 2020

When it comes to commodity marketing, most farmers are not happy with the results they generate. There are two reasons for this:

  • Some people are not happy because they are not good marketers.
  • Some people are actually very good marketers but don’t know it.

Now, farmers of all ages can change these things. Anyone can improve their marketing skills and their understanding of success.

Marketing Lessons Learned From a Pro

By Fred Evans – March 30, 2017

 

A young grain producer and I were recently speaking about marketing and he expressed frustration in his quest to do a good job at pricing his crops.  While he does an excellent job of producing his crops on the 1,000+ acres he farms, he feels out of his league when he ventures into the world of grain marketing at the CME.  I acknowledged his concerns and encouraged him to keep learning as much as he could about marketing, and to practice a degree of patience.

I explained to this producer that achieving a level of comfort and success with marketing often takes years.