OUR PHILOSOPHIES AND CORE BELIEFS
About coping with information overload:
Despite a virtual explosion in the number of media services that provide everything from the latest local weather forecast to crop conditions halfway around the world, many people in the farming industry find it increasingly difficult to get the information they truly need to make the right decisions.
People tell us they don’t need more information. You’ll probably agree that you need to carefully manage the plethora of information that’s already out there. In other words, you need to get rid of some of the noise and minimize your time spent surfing the Internet, reading the newspaper or catching the early morning television reports.
Fact is, you have to make decisions constantly and it’s hard to make those choices with a barrage of confusing and conflicting news and opinions coming at you from dozens of sources. Confusion reigns.
Managing the glut of information these days is something like separating the wheat from the chaff – and DePutter Publishing Ltd. can do that for you.
We can be your information quality control people! Our E-Morning Ontario and Good Morning Prairie clip services are delivered to your email box first thing in the morning, giving you a complete summary of the day’s agricultural news in a short, easy to read synopsis that links you directly to the details in the bigger stories. Our web site farm news services are also aimed at keeping you informed while getting you on your way. And as a subscriber to our advisory newsletters you can receive an even higher level of service – a full analysis of the news and market recommendations.
About Commodity Cycles:
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Commodity prices swing cyclically from cheap to dear and back.
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When cheap, less is produced and more is used. This causes higher prices.
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When a commodity is high-priced, more is produced and less is used. This causes lower prices.
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Producers and users of commodities can benefit by recognizing these cyclic swings, learning about their timing and making business plans around them.
Ag-Alert and the other DePutter market advisory reports services
keep readers apprised of the cyclic positions for a wide range of commodities.
About Commodity Futures Trading:
- A majority of participants in futures markets are net losers of money, while a minority are net winners.
The futures market is a zero-sum game. Money goes in and the same amount comes out, minus commissions and exchange fees. - Producers and users of commodities who decide to use the futures market for whatever reason should do so recognizing that over the course of several years, they risk being net losers.
However, hedging with futures and/or options can be essential for the purpose of enhancing profits, managing price risk and reducing the volatility of returns in an agricultural enterprise. - And what’s important is this: If you are one of the few who is fortunate enough to be exceptionally good with your market decisions, you can dramatically enhance your profits and rise above the crowd.
This is possible with a solid futures hedging program and without one; indeed, lots of farmers on our subscription list have proven success records with cash-only marketing plans that do not utilize futures.
With our Ag-Alert and the DePutter Market Advisory service,
we help our clients reach the “exceptional” category with their commodity marketing!
About Farm Marketing:
In any given crop marketing year there will be price rallies and price dips, most of which will be difficult to predict in terms of timing and extent.
The producer who over the years sells his/her crops in increments spaced out throughout each marketing year, targeting sales for rallies and avoiding dips, has a good chance of exceeding the average price.
This simple yet highly disciplined approach can be one of the best marketing strategies for cash-crop farmers.
The DePutter Advisory Team helps farmers pull the trigger at opportune times,
with the goal of selling most crops at prices that are above the average.
About the Psychology of the Markets:
One of the best indicators of commodity futures market direction is "tone."
A market that fails to fall despite widespread and highly publicized bearish news has bullish tone and potential to move higher. Similarly, a market that fails to rally despite widespread and highly publicized bullish news has bearish tone and potential to move lower.
Another excellent indicator is bullish and bearish “sentiment.” Markets tend to make major highs when most participants are bullish, the news seems bullish and speculation is rampant. Signs that major lows are forming are the opposite: bearish and/or apathetic public opinion, pessimism throughout the industry and negative press coverage.
Subscribers to Ag-Alert and the DePutter Advisory Service are kept aware of
market tone and sentiment.
They can walk their own successful road – which is often the opposite route of the crowd!
About the DePutter Advantage:
Not more information. The right information.For making well-informed decisions.
(DePutter Publishing Ltd. is not a commodity brokerage company. We are an independent supplier of market research, news, analysis and advisories.)
To get the DePutter Advantage, call 1.800.434.0834 or click here...
