Better Marketing Information but Human Emotions Still in Play

By Fred Evans – June 4, 2018


Two Sundays ago, I stopped in at a local convenience store and noticed the television was tuned to a Canadian all-news station.


The last provincial leaders’ debate had just ended and I asked the young clerk how it had gone. Her reply was that she had not paid attention to it but “as long as Ford did not win the election she would be happy.”


“Ford is just like Trump,” and we can’t have that in Ontario, she told me.